about 1 year ago
Elevation Marketing are currently recruiting an Email & CRM Marketing Manager for this leading brand in the East Yorkshire area.
You will be responsible for:
*Transforming the customer relationship capability to become a best practice function that engages customers and drives lifetime value
*Own end to end responsibility for all email campaigns and all other eCRM initiatives
*Ensuring all email campaigns are responsive and fully tested for various email clients and devices
*Planning and delivering CRM strategies across the organisation encouraging customer retention and customer loyalty
*Working closely with the marketing team and wider business to ensure any new product areas are integrated into the relevant communications.
*Work with the business intelligence department to understand and maximize customer lifetime value strategies ensuring maximum profitability
*Ensure effective targeting, manage AB testing, campaign analysis and insight generation to shape strategy and continuously optimise eCRM performance
*Work with wider marketing function on other marketing activities were required including ATL, BTL, Digital
Elevation Marketing would be keen to speak with candidates with the following skills and experiences:
*Strong CRM experience preferably in a transactional environment, such as retail, e-commerce, travel, entertainment, media etc.
*Strong email marketing capabilities and full mix marketing knowledge
*Strong background in customer acquisition, re-engagement and retention strategies
*A strong analytic approach and comfort with complex data sets
*Strong experience in data collection, data cleansing and management of complex data sets
Elevation Marketing is a specialist division of Elevation Recruitment focusing on marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
*Marketing Jobs or Marketing Recruitment
Due to high volume applications, if you have not heard from one of our consultants within 14 days you have not been successful at this time.