Our client is the world’s largest automotive service organisation, providing solutions to their clients at every stage of the vehicle lifecycle. Through their unique insight, based on data spanning the wholesale, retail and consumer sectors, they help dealers, manufacturers, fleet and leasing companies to boost the value of their assets from cradle to grave, improving performance and profitability at every stage.
In the UK, they provide inventory, financial, media and retail solutions to its clients throughout the automotive ecosystem. Their brands in the UK include Manheim, Dealer Auction, Movex, NextGear Capital, Motors.co.uk, Modix, CloseIt, Xtime, WeWantAnyCar and Money4yourmotors. The group employs more than 2,300 team members in the UK and works with thousands of clients, including every one of the top 20 franchise dealers, more than 90 percent of independent dealers, all of the top seven car supermarkets, every major vehicle manufacturer, and eight of the top 10 UK leasing companies.
About the Role
Their Marketing team are a core part of their business, supporting all ten UK brands. Covering all areas of the used vehicle lifecycle, the Marketing team support everything from sales to marketing and service to the stocking of vehicles.
They are looking for an individual who is eager to learn, who has a passion for digital marketing and the creativity and initiative to improve email communications that increase engagement across their client base. Attention to detail is key, as is the ability to consider the user journey and create and implement the strategy behind communication plans.
Marketing experience is a must, specifically in email marketing campaigns – they also ask that you have a good understanding of email marketing best practices and are capable of adding content through CMS, ESP and CRM platforms. With a keen eye for detail, you will have good planning, execution and reporting skills and work well within the team, staying focused on multiple tasks and projects.
They’d like you to have a basic knowledge of email HMTL code writing and the ability to clearly articulate messages to a variety of audiences. Experience of external management programmes such as Mailchimp, Pardot (or similar) and re-marketing tools, mail list management etc is desirable as training can be provided to the right candidate.
This is a Blue Octopus Recruitment Ltd vacancy who are operating as an employment agency. Once you have clicked to apply for this vacancy, we will then send you more information on the role including a copy of the application form via email.