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12 months ago
Charter Selection
Salary: £45000 per annum
Location: London
Job type: Contract
Contact: Willow Oxford
Sector: Client Side / In-house
Category: Email Marketing Jobs
A well established and leading education and membership body is seeking an Email Marketing Manager to take the lead on a new developmental project within the digital and marketing team. 

Working closely with senior management in the organisation, the Email Marketing Manager will be a key contact for introducing marketing automation into the company and taking the lead as the email specialist in the team.

Responsibilities of the Email Marketing Manager
  • Managing the end to end process of email campaigns, carrying out A/B testing on email campaigns and campaign analysis. 
  • Working with the CRM manager to manage data and segmentation. 
  • Taking the lead in the company's ESP migration, working with senior management to decide on the direction of the project. 
  • Working with the wider marketing team to ensure email communications are in line with company branding and tone of voice
  • Training up colleagues on new email systems and dealing with any queries. 
  • Ensuring trigger email campaigns are implemented effectively
  • Setting up and managing the process of workflow automations. 
  • Stakeholder and partner relationship management where necessary. 
  • Line management of one junior marketing team member. 
Requirements of the Email Marketing Manager
  • Experience in an email specialist marketing role is a key requirement for the role
  • A background in working with Dotmailer is highly desirable
  • Any experience managing an ESP migration project in a previous marketing role is highly advantageous. 

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