3 months ago
Elevation Marketing are currently recruiting a Email & SEO Tactical Marketing Executive required for this fast-paced online business in West Yorkshire.
In this role, you will be responsible for:
*Web analytics to provide actionable insight on content performance and customer engagement, understanding bounce rates to increase dwell time, deliver more leads and improve conversion
*Produce SEO analysis including, performance metrics, keyword research, competitive market audits, etc.
*Build and manage daily, weekly and monthly reports through Google Analytics and other means
*Implementation of the SEO strategy; working with a clear and defined set of KPIs for each project
*Produce and deliver an email strategy, developing the weekly email campaigns and send to the relevant segmentation list
*Provide reports on Open Rate, Click-Through Rate (CTR), Leads, Volume of Sales, Value of Sales, Traffic generated via Emails etc.
Elevation Marketing would be keen to speak with candidates with the following skills and experiences:
*General marketing and digital marketing experience
*Advanced knowledge of Microsoft Excel
*Good understanding of database concepts and segmentation
*A broad understanding of email marketing (e-shots, autoresponders, personalisation)
*Good understanding of campaign development and management
*Experience in audience segmentation and personalisation
*Demonstrated ability and experience in promoting products, developing campaigns, new product introductions, leads generation and maximising revenue from existing products
*Knowledge of changing SEO algorithms and digital marketing needs
*Experience of common content management systems
*Good HTML knowledge, also working knowledge of social media best practice and Google Analytics.
Elevation Marketing is a specialist division of Elevation Recruitment Group focusing on marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
*Marketing Jobs or Marketing Recruitment
Due to high volume applications, if you have not heard from one of our consultants within 14 days you have not been successful at this time.