about 1 month ago
European Brand Manager, Hemel Hempstead -
Our award-winning, household name client is currently searching for an experienced and passionate European Brand Manager to join their busy and lively Hertfordshire team. With 3-4 years' broad marketing experience already under your belt, ideally within a retail or consumer-facing business, you will have proven experience creating successful marketing strategies for a popular brand across Europe. You will have exceptional communication, negotiation and influencing skills and will be comfortable dealing with key stakeholders, distributors and franchisees. Your experience will cover devising strategic brand plans, driving television and print advertising, assisting in the development of key marketing collateral and overseeing digital marketing activity. You will have a strong commercial mindset and will be comfortable analysing sales and campaign data, using available data to gain consumer and commercial insights to help drive the strategy, and the business, forward. If you are an ambitious and driven Senior Marketing Executive or Assistant Brand Manager looking to take the next step up in your career, then this could be the opportunity you've been looking for!
As European Brand Manager, you will be working closely with the Head of Marketing to devise a strategic, European brand plan for the business which drives business objectives across several European territories. You will be confident building and maintaining relationships with key stakeholders across a business, using your exceptional influencing abilities to liaise with key European stakeholders, franchise partners and distributors to implement the brand marketing strategy, tailoring the plan to each unique market to ensure maximum customer engagement and ROI for the business. You will advise your European counterparts on how best to execute the marketing strategy, ensuring all marketing activity adheres to strict brand guidelines. In each market, you will oversee the activation of the marketing calendar with key partners, covering television and print advertising, direct mail, the production of marketing materials and literature, social media activity and email marketing, to name a few. You will ensure that the brand image is maintained across all customer touchpoints and ensure the brand remains at the forefront of the consumers' minds across Europe.
Above all, you will be a confident individual, able to deal with stakeholders at all levels and drive the brand marketing strategy for the business forward across a number of European markets. This is a fantastic opportunity to join a well-established and instantly-recognisable brand, who are known for offering excellent opportunities for development and progression.
Due to the location of their Hertfordshire offices, this role would be commutable from Hemel Hempstead, Hatfield, Welwyn Garden City, Borehamwood, Watford, St Albans, Luton, Aylesbury, High Wycombe, Harrow, Harpenden, Stevenage and Leighton Buzzard.
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