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about 1 month ago
Blue Pelican
Salary: £80000 - £100000 per annum + Great bonus and bens
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Media/Entertainment, Marketing, Media/Telecoms/Entertainment
Category: Marketing and Sales Jobs, Campaign Management Jobs, Marketing Director Jobs

Here's the chance for you to take control of an 'always on', high visibility TTL marketing programme with a significant media spend, leafing a Global marketing unit, responsible for a highly visible brand and performance marketing programmes on behalf of a rapidly growing and disruptive brand within the consumer travel industry.


THE OPPORTUNITY

The business is looking to engage with a truly customer centric marketer with an international consumer marketing pedigree to lead this programme. Because of this being a Global remit, you will be leading a largely matrix team set all over the world, devising and overseeing implementation of the country and consumer segment marketing strategy.

This is a very sophisticated digital business with a massive investment in marketing in order to drive awareness, traffic and brand preference. The programme you will own will be executed across owned, earned and paid for channels which covers the breadth of on and offline media channels too. The programme you will oversee will cut across all channels (CRM, website, App, paid social, including TV, radio, OOH, PPC, display, etc.) and will be designed to drive both brand and performance metrics within each and every consumer segment across the globe.

They're looking for a high-impact marketer from a consumer marketing pedigree for this opportunity. Ideally you've had international marketing experience and have owned marketing programmes which sit across both brand and performance/direct response/acquisition marketing.

Principal conversion channels for consumers will be online, so the programme you will be presiding over will be looking to drive site traffic, but through integrated, omni-channel, always-on marketing campaigns.

You will own the campaign calendar for Global, translating this into country specific programmes, and ensuring media spend is driving the appropriate volumes as well as quality of customer, ensuring trading results are being achieved whilst also ensuring brand measures are also being positively impacted too.

Your measures of success will be:

  • Achieving acquisition and growth trading targets
  • Driving brand measures in the appropriate way across each market
  • Leveraging killer insights to create innovative, insight based multi-channel campaigns in order drive site traffic volumes which result in conversions.
  • Marketing Effectiveness - Ensuring channel performance is optimised to achieve commercial objectives at the appropriate CPA target levels - with campaigns sometimes exceeding £10m, and leveraging a variety of channels at once, it's important to ensure volume and value metrics are delivered
  • Team leadership - this business is big on developing its people, and you will be overseeing the work of a matrix team across the globe

They're looking for someone with ambition and a real interest in joining a company that's changing the way we each holiday. They're also a business that's well recognised as being one of the UK's top employer brands too.

As you can probably see by now, this isn't a run-of-the-mill opportunity working for just any brand - and you won't be doing it just for any product offering either. You will be leading the way with all other brands watching closely, chasing your tail. The question is, are you up for the challenge?

Role: Global Director Brand and Performance Marketing
Location: London
Salary: £85-100k base (dependant on experience)
Benefits: Good bonus & corporate benefits package which includes pension, healthcare, life assurance, and lots more.

KEY EXPERIENCE NEEDED TO APPLY:

Sector related experience:

  • Must be from a high profile, consumer centric organisation where marketing/advertising is a key lever which drives customer acquisition and brand preference
  • Must have a B2C marketing pedigree with a strong preference to International/European/Global marketing background


Core competencies

  • You have owned high-profile, sophisticated marketing programmes for a major consumer centric brand
  • Able to demonstrate success in driving growth and commercial success through direct response/acquisition marketing programmes in an omni-channel, always-on, fully integrated environment
  • A very strong pedigree and understanding of how to leverage insight to position a brand creatively in marketing in order to drive differentiation/consumer preference which has resulted in significant positive impact to a P&L/sales metrics/subscriber base
  • High profile ATL/BTL background, leading sophisticated and complex campaigns across both brand building and direct response marketing
  • Have experience owning marketing budgets in the double-digit millions of Pounds, running an 'always on' programme and team leadership of at least 10 experienced marketers who execute large-scale ATL/BTL campaigns
  • Boardroom influencer - able to galvanise senior business leaders behind ideas, bringing them along for the journey
  • Successful team leader and able to demonstrate experience leading within a matrix environment
  • Inspirational leader, able to engage and motivate a team of highly experienced marketers and take the team from 'good' to 'great'

TO APPLY

For further information please contact:

Colin Doree
Managing Consultant
colin@bluepelican.com


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