Are you a digital native Senior Brand Manager? Have you worked on 'Always on' and campaign driven marketing? Are you a contractor who can hit the ground at full speed and make a real impact on one of the biggest FMCG brands? The main purpose of the role is to create, develop and execute a step change in global digital delivery. There are two aspects to this role:
(1) Digital activity plans: including full hero content and deployment recommendation for the regional and local teams. Leading and landing key hero campaign spikes and some hub micro spikes and/or always on content for key platforms.
(2) Step changing the brands' digital capability – raising the bar and up skilling the brands' marketing community. This person will be a digital evangelist, a “force for digital”, in our organisation, leading the agenda and next steps for this to happen. You will ideally have a digital first background. You can come from an account manager role in a digital agency or a digital marketing role on client side. You will also have a successful track record on digital and social media plan landing, leading brand engagement digital programs and campaigns, and delivering strategic digital planning.
Desired skills include:
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