Global Senior Marketing Manager - B2B
TO £70,000 per annum
Central London, with regular overseas travel.
Are you a senior marketer with a desire to build out a successful B2B proposition within the fitness/leisure/exercise space? Have you worked in a fast-paced, commercially-led role, where you have needed to carve out compelling and powerful marketing strategies? Interested in a role with board-level exposure, in a friendly, dynamic team?
I'm delighted to be working with a truly exciting market leader in the fitness and group exercise space, seeking to recruit a Global Senior Marketing Manager to position the brand as an educator and thought leader in the group fitness space, targeting their B2B - i.e. gym club audience.
The brand is looking for a truly committed marketer, who is excited by the prospect of global travel and regular communication with their key stakeholders in China, Japan, Germany and the Nordic territories.
-A newly created role at senior level, with an need an opportunity to define deliverables alongside the Global Head of Lead Generation and senior Global Marketing Manager working on the instructor channel.
-This role requires multiple stakeholder management, multiple agency management, so managing upwards and downwards is absolutely key!
-Defining and delivering B2B marketing plan across the global business.
-Identifying the need to assets, campaigns, and marketing activity and supporting your teams on the execution of these.
-Defining and delivering upon lead generation campaigns, using a strong understanding of the B2B funnel.
-Providing 3rd party content for content calendar, e-newsletter and global events.
-Delivering an outstanding digital B2B experience for gym instructors and club customers.
-Execution of all marketing initiatives as per marketing plan, briefing all stakeholders, and measuring outcomes.
-Commercially astute with a track record of success.
-7 or more years' experience in marketing.
-A global customer champion.
-Embraces change and supports others through change.
-A practical problem solver.
-Flexible in terms of approach and working hours to meet customer and project needs.
-Financial and budgetary management skills, including ability to interpret and analyse financials.
-Excellent planning and analytical skills and attention to detail, but able to see the big picture.
-Process and project orientated approach.
-Strong time-management skills - able to prioritise deadlines and multi-task.
-High competency in MS Office suite.