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about 1 year ago
Tarsh Partnership
Salary: £55K-65K + Benefits Package + Bonus
Location: London
Job type: Permanent
Employment Type: Employer
Contact: Janine Darley
Sector: FMCG, Healthcare, Consumer Goods
Category: Brand Management Jobs, Marketing Manager
Group Brand Manager – OTC Healthcare
£55K-65K + Benefits Package + Bonus
Central London
Truly exciting challenge with this fast-growing global healthcare group with huge aspirations to double its business in the next few years.  Taking responsibility for a portfolio of well-known OTC brands, and supported by a team of 3 and significant budgets, you’ll lead growth initiatives at the heart of the business working alongside local and international markets.  A broad based role with P&L responsibility, you’ll develop the brand strategies and executional plans, coaching and developing 2 BMs and an ABM, each with their own set of brands to manage.  

Major Duties and Responsibilities

  • Leading the development of brand vision, strategy and innovations pipeline.
  • Identifying key consumer insights, trends and customer feedback that will step-change brand growth.
  • Working with corporate marketing teams to ensure UK & Ireland needs are championed and strong assets are created to drive results locally.
  • Leading cross-functional teams to execute brand plans and ensure high collaboration.
  • Inspire multi-agency teams to create marketing plans and lead the execution of plans in market.
  • Driving the execution of agreed Media, Creative, Digital and PR plans.
  • Interrogating brand in-market performance and proactively recommend actions to maximise sales and profit and / or course-correct vs. objectives. 
  • Leading innovation for the portfolio through the stage gate process and to leading a multi-functional team to bring initiatives to market on time and in line with expectations.

Skills Checklist

  • A robust background gained in FMCG, ideally (but not essential) with some healthcare/OTC experience too.
  • Experience of people leadership and development.
  • Proven experience in developing brand strategy and driving commercial results; setting direction and inspiring others to perform.
  • Excellent communication skills able to inspire board level confidence.
  • Naturally curious, proactive and have strong influence and relationship building skills.
  • Proven experience in developing strategy and leading creative development.

Company Profile

This fast-growing, entrepreneurial global healthcare business has huge ambitions to grow in the UK and markets across the world.  With new marketing leadership and a commitment to strengthen the team with additional talent, this is a very exciting time to join and be part of the plan. With a brand portfolio of both local and international OTC and pharma brands, there is a huge scope for ambitious, results-driven marketers to make an impact. 

The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, communications, category management, customer marketing, brand consulting and insight/research specialists across a wide range of industry sectors.  

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