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about 1 year ago
March Recruitment
Location: Berkshire, Surrey, Chertsey
Job type: Permanent
Employment Type: All
Contact: March Recruitment
Sector: Consumer Goods
Category: Channel Marketing Jobs

Head of Channel Marketing

My clients B2B operation is in a period of rapid development and is committed to making the right investments into commercial, marketing and sales engagement infrastructure to drive this success in 2016 and beyond.
Fundamental to that success is the development of company's B2B channel marketing strategy alongside supporting channel campaigns and industry events to expand our relationship with our partners and deliver on our aggressive growth objectives within this sector. 
The Head of Channel Marketing -Operator is responsible for directing a growing channel marketing team and working directly with the key network operator partners. This role will own the strategy for our operator channel it is vital that we build your experience on directing and leading teams and in depth knowledge of the market and its stakeholders is key. We are looking for a forward thinking senior B2B channel marketing professional who can lead from the front in a fast paced, challenging environment. 

Key Responsibilities...

• Own the channel marketing operator vision and strategy based on strong channel and business insight
• Build world class channel marketing capabilities and a team able to deliver best practice channel marketing
• Ensure that the Channel Marketing team have a cohesive six month marketing plan and a 13-week promotional calendar in place for each account and each area to sell through stock in a timely manner. 
• Work with the Operator channel MKT teams to build retail channel marketing programmes that overlay operator channel partners' own life-cycle and calendar plans 
• Attending sales and team meetings to present plans and gather feedback 
• Strategize on partner account plans and shape 360 degree channel marketing programs
• Lead key network operator initiatives and be the strategic point of contact
• Manage the team of Channel Marketers that work across network operator accounts
• Organise and attend monthly/quarterly planning meetings and ensure regular catch-ups with network partners
• Ensure that plans are received are approved in a timely manner and implemented effectively
• Understanding the customer account requirements and opportunities by developing prosperous relationships at all levels in the account. 
• Create and implement marketing activities which create demand and sell-through for the company's portfolio of products 
• Work with partner and alliance marketing teams across all lines of business and audience types
• Manage the full suite of channel activities: sales enablement, events, incentives, creative and PR.
• Assist the commercial account team to sell into channel new B2B devices and propositions through clear presentation of any marketing campaigns and development of bespoke BTL initiatives to stimulate demand within B2B channels.
• Anticipate the competitive forces both in the market and channels, and plan for such events to limit the potential negative effect upon company sales. 
• Be responsible for ensuring the marketing accrual budget is allocated in a cost effective manner to maximize ROI. Based on projected sales, ensure that activity planned is in line with proposed accruals.
• Understand the stock and sales figures for each product in the range, by channel and ensure all products sell through in a timely manner.
• Attending sales and team meetings to present plans and gather feedback 

Key Competencies/Characteristics...

Soft Skills 
• Strategic acumen 
• Ability to handle multiple stakeholders and deliver on key projects 
• Face to face customer experience 
• Must be able to multi task and project manage large projects 
• Must be a team player 
• Must have a good eye for details 
• Must have initiative 
• Passion and creativity 
• Ability to seek out and build relationships across the channel contract matrix
• Good presentation skills 
• Self motivated 

Hard Skills:
• Qualified up to degree level or equivalent
• Marketing qualification
• Telecoms background essential, ideally with a vendor 
• B2B Channel Marketing experience
• Must have past team management experience
• Must be able to demonstrate experience across all marketing mix - ATL-BTL
• Commercial ability to produce business case and ROI on marketing spend
• Must be able to demonstrate experience in a similar role 
• High level of experience with MS Office, in particular PowerPoint and Excel
• Experience managing marketing budgets

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