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6 days ago
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Head of Customer Marketing


Better Placed - Marketing People
Salary: £65000 - £70000 per annum + benefits and bonus
Location: London, Croydon
Job type: Permanent
Business sector: B2C
Contact: Rowan Fisk
Sector: Leisure/Hospitality/Travel, Sports, Health & Beauty, Leisure, Retail
Category: CRM Jobs
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My client is one of the fastest growing health and leisure businesses in the UK. Since launching their first branch in 2008, the company has grown exponentially and now have 90 sites up and down the country. Since last year's IPO, the company have continued with their significant growth ambitions, and have plans to open a further 20 sites next year. They now have 2.5m users and are seeking to acquire a further 500,000 over the next 12 months.

To support this exponential growth trajectory, my client has made a significant commitment to their investment in marketing. They've recently hired an outstanding marketing director, who's now seeking to recruit three direct reports: including a Head of Customer Marketing.

As the Head of Customer Marketing, your role will be to leverage the recent investment in their CRM capability and lead across all digital customer marketing (email, SMS, DSP and Social Media), as well as in-branch communications. You'll be managing one direct report, but will also be tasked with recruiting another in the medium term.

We're looking for an experienced and ambitious BTL marketer, with the capability to approach a challenge strategically - but also someone who's happy to roll up their sleeves and execute. The organisation are very driven by data - so any successful recruit needs to have a really strong grasp on key business metrics, CPA/CTR etc, ensuring the board continues to see profitable ROI.

It would be highly advantageous for the successful incumbent to bring with them a strong track record of delivery in automated CRM, ideally from one of: an online retailer, a gaming site, a loyalty-driven business, utilities; financial services; or telco.

For the right candidate, this is a truly unique opportunity to join one of the fastest growing branch networks in the UK. With an established brand and a commitment to growth, there's massive potential for personal and professional development - both in the short and longer term. For a health and fitness enthusiast - this may well be the very best opportunity in the market right now!

My client is one of the fastest growing health and leisure businesses in the UK. Since launching their first branch in 2008, the company has grown exponentially and now have 90 sites up and down the country. Since last year's IPO, the company have continued with their significant growth ambitions, and have plans to open a further 20 sites next year. They now have 2.5m users and are seeking to acquire a further 500,000 over the next 12 months.

To support this exponential growth trajectory, my client has made a significant commitment to their investment in marketing. They've recently hired an outstanding marketing director, who's now seeking to recruit three direct reports: including a Head of Customer Marketing.

As the Head of Customer Marketing, your role will be to leverage the recent investment in their CRM capability and lead across all digital customer marketing (email, SMS, DSP and Social Media), as well as in-branch communications. You'll be managing one direct report, but will also be tasked with recruiting another in the medium term.

We're looking for an experienced and ambitious BTL marketer, with the capability to approach a challenge strategically - but also someone who's happy to roll up their sleeves and execute. The organisation are very driven by data - so any successful recruit needs to have a really strong grasp on key business metrics, CPA/CTR etc, ensuring the board continues to see profitable ROI.

It would be highly advantageous for the successful incumbent to bring with them a strong track record of delivery in automated CRM, ideally from one of: an online retailer, a gaming site, a loyalty-driven business, utilities; financial services; or telco.

For the right candidate, this is a truly unique opportunity to join one of the fastest growing branch networks in the UK. With an established brand and a commitment to growth, there's massive potential for personal and professional development - both in the short and longer term. For a health and fitness enthusiast - this may well be the very best opportunity in the market right now!


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