3 months ago
Elevation Marketing are currently recruiting a Head of Digital Marketing to join a successful B2B organisation in West Yorkshire.
The successful candidate will be responsible for taking the lead in developing digital marketing strategies for the business. You will need an in-depth understanding of relevant marketing tools, platforms and strategies and to have an impressive track record of implementing innovative ways of attracting and engaging customers. You will possess a highly commercial focus, implementing and measuring strategies that drive the bottom line, as well as satisfying customers' needs.
Based in the Leeds area, and reporting to the Head of Marketing, the role holder will be an integral part of the team and will be responsible for the following:
*Building and owning the companies Digital Roadmap
*Giving strategic leadership to and managing all digital marketing channels, including SEO/SEM, email, database, social and display campaigns
*Leading the marketing acquisition & growth strategy in the digital space, identifying new ways to engage customers
*Building a CRM programme and identify platforms that take customers from acquisition, through incubation and onto lifecycle management
*Managing and building an online content approach, building in SEO and Google Analytics
*Overseeing a social media strategy that helps communicate the companies voice
*Providing the business with critical ROI / KIP measures for all key campaigns and activities
*Identifying trends and insights in digital media that optimise spend/performance against ROI/KPIs
*Identifying robust approaches to testing effectiveness of campaigns, using A/B and conversion tests
*Evaluating emerging technologies; providing leadership and perspective for adoption where relevant and prepare business cases for their implementation
Elevation Marketing would be keen to speak with candidates with the following skills and experiences:
*Degree level education
*Extensive experience in digital marketing
*Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media or display campaigns
*Ability to lead a the digital vision for the team and wider business
*Solid knowledge of website analytics (Google Analytics, Omniture etc)
*Strong analytical skills and data driven thinking
*Strong team management and communication skills
*High attention to detail
*Ability to think strategically, whilst achieving results in immediate areas of responsibility
*Previous familiarity/use of Customer Insight as a basis of planning
*Knowledge of IT systems and IT processes
*Understanding of product management process helpful
*Understanding of CX process and measurements
Elevation Marketing is a specialist division of Elevation Recruitment focusing on marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
* Marketing Jobs or Marketing Recruitment
Due to high volume applications, if you have not heard from one of our consultants within 14 days you have not been successful at this time.