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9 days ago
Broster Buchanan
Salary: £60000 - £70000 per annum
Location: Kettering
Job type: Permanent
Business sector: B2C
Contact: Gemma Ingram
Sector: B2C
Category: Online Marketing Jobs, Marketing and Sales Jobs, SEO and PPC Jobs, Marketing Manager, Marketing Director Jobs

This is a senior manager/head of position in a highly commercial and data-driven role, responsible for enabling this organisation to meet its business targets;

  1. Responsible for designing, collating and interpreting marketing performance data across all offline and digital channels - PPC, SEO, TV, radio, VOD, affiliates, email marketing.
  2. Measures media, campaign, channel and device performance.
  3. Key POC between external agencies and internal departments.
  4. Leads the regular forecasting process for Marketing.
  5. Responsible for PPC and SEO optimisation.
  6. Responsible for managing daily, weekly and monthly marketing statistics.
  7. Drives digital marketing optimisation initiatives.
  8. Co-ordinates submissions from across the team to form the annual marketing plan.
  9. Manages projects to implement improvements in marketing capability

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