about 1 year ago
Elevation Marketing are currently recruiting a Head of Paid Search & Digital for this growing business in the East Yorkshire area.
Reporting into the Marketing Director and leading the digital marketing team, you will be responsible for:
*Managing and developing the digital team covering PPC, Re-targeting, SEO, Social, Online Marketing, E-Commerce, Online Analytics and more.
*Regular reporting and presenting of the team's performance across paid media channels
*Analysing campaign results (from both multi and single channel campaigns) and related data (eg. competitor data) to identify opportunities and improve campaign performance.
*Conceptualizing, executing and continually improving paid search campaigns to acquire new customers and drive re-engagement of existing customers.
*Responsible for paid search performance across multiple websites, search engines and geographies
*Manage the allocation and rate of spend to ensure best performance against commercial goals
*Harvest data on cross-device usage and further develop the strategy for mobile advertising
*Support the offline marketing team to ensure a joined up approach to marketing activities and brand campaigns
Elevation Marketing would be keen to speak with candidates with the following skills and experiences:
*Commercially strong, with excellent (large) PPC budget experience and ability to report CPA, CPL, Targets, KPI's and much more
*Recent relevant experience in a senior digital position - with in-depth knowledge of paid search and re-targeting
*Excellent all-round digital capabilities in a consumer focussed business.
*In-House or agency experience
*Experience of coaching a team
*Educated to degree level or CIM equivalent would be beneficial
Elevation Marketing is a specialist division of Elevation Recruitment focusing on marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
*Marketing Jobs or Marketing Recruitment
Due to high volume applications, if you have not heard from one of our consultants within 14 days you have not been successful at this time.