Tired of the daily marketing grind? Looking to apply your classic marketing training to a new fast-paced sector?
This is a fabulous opportunity to join a well known organisation based in central London. This is a newly created role, focused on developing high profile consumer engagement campaigns across ATL and BTL. This is a fast-moving organisation, with an entrepreneurial, collaborative culture. The organisation is driven by innovation and operates in a highly competitive sector. This role is an opportunity to make a real difference in the market.
You will be responsible for product and brand positioning, consumer segmentation and longer term consumer engagement strategy with the aim of driving revenue and creating a competitive advantage for this product vertical.
Backed by large marketing budgets and fast paced teams, you will liaise across the business to create and deliver game-changing marketing campaigns for this giant of a brand.
Successful candidates will be classically trained marketers with TTL experience - Ideally from global FMCG organisations - with proven experience of having led large-scale marketing campaigns ATL and BTL.
Commercial acumen, analytical skills and results reporting will be second nature to you, and you will display exemplary stakeholder management and influencing skills. You will have an outstanding strategic mind, be passionate about putting the consumer first and visionary in developing integrated engagement campaigns. You will have gained experience in multichannel campaigns delivery, brand positioning, consumer segmentation and using consumer insight.
Above all you will relish the opportunity to work within a fluid and rapidly changing market and business - able to adapt at speed and bring marketing rigour and processes to improve campaign delivery and ultimately drive revenue.
** Please note that due to the high number of applicants we receive, we may not be able to respond to every application. If you don’t hear back from us within 3 days please assume that your application has been unsuccessful on this occasion. Please continue to visit our website and register for job alerts as new opportunities arise on a daily basis **