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about 1 year ago
SF Group
Salary: £65k - 80k per year
Location: Birmingham
Job type: Permanent
Contact: Paul Sumner
Sector: B2B, Professional/Business Services
Category: Marketing Director Jobs

SF Group are currently looking for a Head of Strategic Marketing for our leading financial services client based in Birmingham.

This permanent position is in place to provide strategic leadership to the marketing function utilising data, research and product/propositions development.

Day to Day Responsibilities include:

  • Build, deliver and maintain a market intelligence capability that enables the organisation to be agile to changes within the market
  • Utilise market and competitor research to inform the departments focus and activity in its chosen markets
  • Capture customer feedback including focus groups, complaints, telephony to shape and enhance the customer experience
  • Lead the new product development process, adopting risk principles and ensuring good customer outcomes
  • Work with the head of operations to ensure the products are integrated in line with the all the back end systems, processes and workflow
  • Help to develop direct reports within the team to ensure progression of the department
  • Effectively manage project budgets

The ideal person will be/have:

  • Previous experience in a similar senior level position within a financial services organisation
  • The ability to make business altering decisions
  • Highly analytical and must be able to interpret customer data/research
  • Professional Marketing accreditation
  • In depth understanding of product lifestyle
  • Extensive knowledge of marketing analytics, competitor analysis, pricing and project management

This position will pay an annual salary of between £65,000 and £80,000 a year for the relevant candidate. If you are interested in this role please apply below as soon as possible.

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