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14 days ago
Better Placed - Marketing People
Salary: £45000 - £50000 per annum
Location: Edinburgh, Glasgow
Job type: Permanent
Business sector: B2C
Contact: Dean Bartle
Sector: Marketing & PR
Category: Marketing Communications Jobs

Our client is a leading leisure brand, an organisation with a great brand and an international presence. With a number of new projects planned for 2018, they are currently investing heavily in the business and expect next year to be a record year. Part of the invest program will see a number of key marketing and operational roles being created, one of these roles will be the recruitment of a new Head of Marketing to join the business and create and implement the marketing and brand strategy moving forward.

The Role :

  • Manage the marketing budget and make sure the overall plan is delivered within this.
  • To create and deliver end to end marketing campaigns that will support revenue generation and bottom line growth of the business.
  • Manage the current marketing team and deliver mentoring plans and development.
  • Manage a full mix approach to marketing covering, CRM, Insight, Brand, media planning and buying.
  • Effectively look at campaigns and report on results to senior team.

The Person

  • A strong man manager you will lead by example and be keen to support and develop.
  • Bright and articulate in your approach, you will be a commercially focused marketing professional who gets results.
  • Extensive full mix marketing experience career to date with a B2C biased.
  • Strong understanding of CRM programmes and initiatives.
  • Strong strategic capabilities with the ability to manage up as well as down.

This is a fantastic Head of Marketing role for a proven marketing professional who is looking for their next role with Scotland. If you have the drive and commercial acumen to develop a full mix marketing strategy for a large business this could be the role for you.

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