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about 1 month ago
Kindred Group
Salary: Depending on experience
Location: London
Job type: Permanent
Employment Type: Employer
Contact: Rob Kinley
Sector: Online/Internet
Category: CRM Jobs, Marketing Director Jobs

Kindred is one of the largest online gambling companies in the world with 12 seperate brands serving over 20 million customers across 100 markets.  At the heart of our central customer marketing team sits our Customer Base marketing function. 

As Head of Regional CRM team you'd be respsonsible for overseeing all our local CRM and Website Executives, helping to define our marketing strategy and it's delivery and allignment in a multi-brand environment.  Key responsibilities include: 

  • Delivering market strategies for all brands involved when it comes to how Kindred wants to manage the existing customer base.
  • Communicating quarterly and monthly tactical plans with key stakeholders to ensure feasibility and execution capability.
  • Set customer management metrics for each of Kindred’s markets, aligned with the number of brands and positioning of such brands
  • Ensure a transition of the CRM Manager role from a more operational to a more strategic profile, by developing the existing team and recruiting the right people in the future.
  • Ensure market bonus expenditure is effective and efficient, with a combination of globally driven and locally devised initiatives
  • Work closely with acquisition and country teams to ensure that the customer communication strategy meets all requirements of Kindred's key markets and complements customer acquisition journeys.
  • Input on developments within the key markets as well as within local segment and products
  • Develop a strong link between the CRM and customer service teams, to ensure optimal handling of customers by a seamless inbound-outbound communication setup
  • Be a key stakeholder, who sets guidelines and direction when launching new brands or migrating brands on to the Kindred platform.
  • Actively participate in wider Customer Marketing decisions, to ensure a smooth Campaign process which is aligned with both the ambition and strategy of the markets / products, as well as the execution capability of the team

If you'd like more information on the role, to see the specification or simply to apply, please click on the 'Apply on Company Website'.

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