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Insight Editor - PRWeek


Haymarket Media
Location: Twickenham
Job type: Permanent
Category: Marketing Communications Jobs
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PRWeek is well established as the ‘bible’ for professional communicators and reputation managers around the world.

This is a new position on PRWeek as part of a strategy for the brand to provide deeper insight and higher value content for its audience.

The role sits at the heart of a highly talented, experienced and collaborative content team, which in turn is integrated into the business division of the UK’s leading independent publisher.

Main responsibilities

* To deliver market-leading research reports from initial conception to end product: generating ideas, collecting and analysing data and writing reports.

* Managing external contributors and other research staff to support production of the above

* To proactively seek out research opportunities, whether sponsored or editorially-driven.

* Liaise with third party data partners where appropriate

* To be a brand ambassador, gathering market intelligence, raising awareness of the brands’ research function, speaking at events

* To sit at the heart of PRWeek’s editorial team and produce compelling content for the title in print and online

* To support the commercial objectives of the magazine by liaising closely with the sales team and with commercial partners.

Examples of data-led products

Benchmarking services – e.g. salary surveys, Best Places to Work rankings

Trading information – e.g. listings of contracts won and lost, deal information through a new business monitor

Financial insights – e.g. detailed analysis of the financial performances of the leading agencies through an enhanced Agency Report

Trend information – e.g. developments in specific sectors (e.g. healthcare, technology etc) and disciplines (internal comms, influencer marketing ect) of the industry

Future Look – e.g. shape of the agencies of the future and implications of new developments/platforms

The bulk of these would need to be produced in conjunction with third parties but would be project-managed by PRWeek’s team.

Responsibilities in detail

* Generate original, market-defining ideas for surveys, analysis, events and other commercial research propositions

* Gather and analyse market intelligence to fuel insight and define research parameters

* Project-manage all aspects of research reports, including close liaison with clients and other stakeholders

* Ability to manage multiple projects simultaneously

* Deliver top-quality written content and research analysis, as a writer and in editing the work of others.

* Communicate the findings from our research across a variety of different media, including digital, print and live events.

* Take responsibility for promoting our research findings, using social media and email alerts amongst others, as part of a coherent campaign.

* To be a confident speaker at live events, creating engaging presentations on research results that are appropriate for our audiences.

* To maintain and build our database of research respondents and manage relationships with our core audience groups from an insight perspective.

* Be confident in commissioning and managing freelance writers, illustrators and other external resources to work on reports.

* Apply rigorous attention to detail both in written copy and in analysing data.

* Manage budgets associated with producing research and insight work.

* Contribute editorially to PRWeek

Qualities required

The ideal candidate will be highly motivated and able to work independently, while maintaining regular communications with the rest of the team. They will have a forensic eye for detail and be highly literate and numerate. They will have a technical mind and enjoy delving deep into complex subjects, producing market-definining, headline-grabbing reports.

Previous knowledge of the media/marketing/PR sector preferred

This candidate will be able to juggle various projects and commitments, and enjoy working in a small, busy team.

Apply for this job
PRWeek is well established as the ‘bible’ for professional communicators and reputation managers around the world.

This is a new position on PRWeek as part of a strategy for the brand to provide deeper insight and higher value content for its audience.

The role sits at the heart of a highly talented, experienced and collaborative content team, which in turn is integrated into the business division of the UK’s leading independent publisher.

Main responsibilities

* To deliver market-leading research reports from initial conception to end product: generating ideas, collecting and analysing data and writing reports.

* Managing external contributors and other research staff to support production of the above

* To proactively seek out research opportunities, whether sponsored or editorially-driven.

* Liaise with third party data partners where appropriate

* To be a brand ambassador, gathering market intelligence, raising awareness of the brands’ research function, speaking at events

* To sit at the heart of PRWeek’s editorial team and produce compelling content for the title in print and online

* To support the commercial objectives of the magazine by liaising closely with the sales team and with commercial partners.

Examples of data-led products

Benchmarking services – e.g. salary surveys, Best Places to Work rankings

Trading information – e.g. listings of contracts won and lost, deal information through a new business monitor

Financial insights – e.g. detailed analysis of the financial performances of the leading agencies through an enhanced Agency Report

Trend information – e.g. developments in specific sectors (e.g. healthcare, technology etc) and disciplines (internal comms, influencer marketing ect) of the industry

Future Look – e.g. shape of the agencies of the future and implications of new developments/platforms

The bulk of these would need to be produced in conjunction with third parties but would be project-managed by PRWeek’s team.

Responsibilities in detail

* Generate original, market-defining ideas for surveys, analysis, events and other commercial research propositions

* Gather and analyse market intelligence to fuel insight and define research parameters

* Project-manage all aspects of research reports, including close liaison with clients and other stakeholders

* Ability to manage multiple projects simultaneously

* Deliver top-quality written content and research analysis, as a writer and in editing the work of others.

* Communicate the findings from our research across a variety of different media, including digital, print and live events.

* Take responsibility for promoting our research findings, using social media and email alerts amongst others, as part of a coherent campaign.

* To be a confident speaker at live events, creating engaging presentations on research results that are appropriate for our audiences.

* To maintain and build our database of research respondents and manage relationships with our core audience groups from an insight perspective.

* Be confident in commissioning and managing freelance writers, illustrators and other external resources to work on reports.

* Apply rigorous attention to detail both in written copy and in analysing data.

* Manage budgets associated with producing research and insight work.

* Contribute editorially to PRWeek

Qualities required

The ideal candidate will be highly motivated and able to work independently, while maintaining regular communications with the rest of the team. They will have a forensic eye for detail and be highly literate and numerate. They will have a technical mind and enjoy delving deep into complex subjects, producing market-definining, headline-grabbing reports.

Previous knowledge of the media/marketing/PR sector preferred

This candidate will be able to juggle various projects and commitments, and enjoy working in a small, busy team.

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