S&P Global Market Intelligence's Segment Marketing Specialists are producers of key marketing materials that support our division's promotional activities. The Insurance Segment Marketing Specialist works under the direction of the Senior Marketing Manager for Financial Corporates, and in partnership with Insurance Product Managers, to write marketing copy and execute initiatives that build brand awareness and generate demand for our data and solutions.
The ideal candidate will possess B2B marketing experience and demonstrate a keen interest in insurance/financial services. Strong written and presentation communication skills are critical, as is the ability to be a strong individual contributor. The candidate must demonstrate their ability to craft compelling product messaging and leverage the full complement of print and digital marketing channels.
Familiarity with financial information platforms such as S&P Capital IQ or SNL Financial is an advantage. Familiarity with marketing platforms such as Marketo and Salesforce is a plus.
Work with marketing and product team members to write and produce marketing collateral and campaign assets aligned to the business' growth strategy.
Maintain a consistent understanding of S&P Global Market Intelligence's solutions for insurance companies and the competitive landscape to draft persona-based copy.
Create and manage web and social media content assets, and SEO and SEM programs.
Utilize Marketo to build email campaigns that reach the insurance segment and nurture leads towards conversion.
Partner with Events Marketing to ensure events are appropriately staffed and reflect our brand; set and proactively collect event ROI metrics.
Leverage content from internal thought leaders and recommend new topics to enhance client and prospect engagement for S&P Global Market Intelligence's solutions.
Create and maintain an inventory of assets to be used for sales enablement and events.
Seek ways to improve key marketing metrics such as campaign response rates, event
attendance rates, feedback scores, quality of leads, thought leadership awareness, new
content/product/service introduction and adoption, and brand awareness building.
Bachelor's degree (Marketing, Communications, Business or related field preferred)
Minimum 3 years in a marketing or communications role, or similar experience; B2B financial services experience a plus
Foundational understanding of the industries and markets covered by S&P Global Market Intelligence
Experience writing persona-driven messaging that clearly communicates solutions' benefits and USP
Experience leveraging print, digital, social, and event channels to drive B2B marketing campaigns
Strong presentation skills, as well as written and verbal communication skills
Excellent organizational and time management skills
Familiarity with Salesforce CRM and Marketo marketing automation desired