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7 months ago
Blue Pelican
Salary: £300 - £400 per day
Location: London, City
Job type: Contract
Business sector: Both
Contact: Colin Doree
Sector: Marketing, Telecoms
Category: Analysis Jobs

An urgent contract opportunity has arisen, looking to start on the 22nd May ideally, going through to the end of July. This will be working onsite with a media agency, supporting a complex piece of work looking to solve some client issues through data led insight.

The project will entail:

  • Validated and organising data received from client and agency
  • Conducting initial trend and correlation analysis (excel, Tableau or R) to generate hypothesis around what is driving acquisition (price, promotion, competitor, etc.)
  • Developing Marketing Mix Models (using eviews or R). Potentially 2 models (nested): Acquisition and awareness
  • With assistance from Directors, create a client presentation that explains the model results
  • With assistance from directors, answer 3-5 strategic client questions using the model results e.g. budget required to hit target, media mix required to hit CPA target, awareness target setting etc.)
  • Writing handover documents etc.

Ideally you will be manager-level (so you can run projects fairly independently) but still hands on. If there you're a senior analyst but technically very adept, the client's said that's fine too.

Role: Interim Data Scientist (Marketing Effectiveness)

Rate: £300-400 per day (dependant on experience)

Location: Central London

Term: 22nd May to end of July 2017

For further information please contact:
Colin Doree
Managing Consultant - Blue Pelican Marketing

colin@bluepelican.com

You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division.


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