Interim Head of Brand - IoT
Are you experienced in creating a brand strategy within an international company? Are you available immediately?
This Head of Brand position is a maternity contract, ideally starting at the beginning of October. You will be responsible for the development and execution of a brand strategy with the aim of bringing the brand to life within the global team in an innovative IoT player based in London. They are involved in developing a range of home automation solutions with ambitious growth plans looking into the future. This includes movement into global expansion and a shift into a subscriptions arrangement.
The person in this position will be responsible for ensuring consistency and effectiveness of the brand across the website, retail packaging, partnerships and also internally with your colleagues. You will ideally have experience in helping to evolve a brand in these key areas as well implementing the strategy. The strategy will be heavily focused on ensuring the brand is positioned correctly by following the needs of the customers through insights and analysis. The aim being to drive the brand forward by ensuring that it is still engaging to all customers.
As well as propelling the brand forward you will also help to define the marketing strategy by working closely with the marketing team whilst also helping utilise the team's expertise. Furthermore, you will be tasked with maintaining and building relationships with key external agencies.
This role is very aligned to the creative side of branding so the company is looking for someone that has the experience in the creative design and implementation of a new brand identity, not just the strategy.
This role would initially be a 6 months engagement however this could be extended. They are looking to get someone on board towards the end of September in order to complete a detailed handover.
If you would like to hear more, please apply today.
Role: Interim Head of Brand - IoT
Rate: up to £500 per day
Term: 6 months initially
For further information please contact:
Consultant - Blue Pelican Marketing