Our client is a household name, market leading consumer goods business with an excellent heritage and enviable portfolio of brands. As a result of significant investment into the growth of the brands, an exciting opportunity has arisen for an experienced Research and Insight Manager to join the team.
As Market Research & Insight Manager you will manage the ongoing market research and insight requirements to identify new business opportunities and support the ongoing refinement of the marketing strategy. Your recommendations will help to shape the NPD plans and marketing strategy and you will work closely with the marketing function to deepen their knowledge of their consumers and the retail landscape. You will also support the commercial team by identifying commercial opportunities, giving them a great insight into their customers competitors.
You will be an experienced market research and insight professional, ideally with experience of working with GFK data, although this is not essential. Experience in a consumer good environment is essential. You will be a confident communicator with the ability to influence at all levels. You will need to be highly numerate with excellent commercial awareness.