over 5 years ago
Marketing Analyst SOLIHULL, WEST MIDLANDS 12 MONTH FIXED CONTRACT (MAYBE EXTENDED) £32,000 + BENEFITS OUR HISTORY
Have you been a part of our history? We've been bringing live to life for more than 35 years. If you've been with us at any time in our illustrious history - from attending live entertainment and sports events or key business conferences, to sampling our award-winning food, or perhaps you are or have been part of the NEC Group team youve made the NEC Group what it is today. Thank you. "It is our people that breathe life into the NEC Group" We really do have an amazing team. Across our successful brands are unique, talented, passionate and creative individuals who are helping to build the future on a daily basis and bringing live to life. Our family of team members extends to employees, casual workers, consultants, freelancers and staff working for outsourced service partners
This is a 12 month fixed term contract but may be extended. This is an exciting opportunity to work within the Marketing Services team, using the Insight database and leading edge tools and techniques to deliver meaningful data analysis for the Group. The analysis is typically used to guide future marketing activity and inform the business when making business decisions. Prior experience of data analysis in a marketing context is desirable, as is exposure to analysis tools such as Alterian.
Main responsibilities include: Collaborate with the Head of Insight on all insight projects to provide the Group with valuable data on which to make critical business decisions Extract and manipulate relevant data and in a format suitable for analysis to provide insight into our visitors and their preferences Perform customer profiling across different segments, with appropriate consideration to the z-scores and statistical significance Present and explain the results to key stakeholders on the data collected in a straightforward and non-technical manner to ensure complete understanding Develop an actionable marketing campaign from analysis results based on accurate and relevant information, also review successes to provide continuous feedback and analysis Use knowledge of data exploration techniques to understand the raw data, including anomalies and limitations
The ideal candidate will have the following skills and experience: Educated to degree level in Marketing or equivalent Prior experience of data analysis in a marketing context is desirable Exposure to analysis You must be able to demonstrate working on your own initiative Experience of working on client or agency side Understand train of thought analysis Marketing degree or similar is desirable but not essential tools such as ideally Alterian or Smartfocus, Apteco/Faststats A good knowledge of statistical techniques and a demonstrable track record of successfully delivering analysis projects Excellent presentational skills of technical content to non technical audiences Strong Alterian, Microsoft Excel and Microsoft Office skills Attention to detail, and good time management skills required Articulate and confident communicator Get in touch if your skills can help us make the right decisions!
£32,000 + Benefits 24 days annual leave, free lunch in staff dining areas, free parking on-site, Group personal pension, private medical care.