Marketing Analytics Manager - Credit Cards and Loans
£40k - £55k per annum
Our client is a well-reputed name in the retail banking sector, providing a portfolio of accessible financial services products including credit cards and loans.
Their co-branded partnerships have established them as one of the most trusted brands in the UK.
Due to a period of exponential growth and change, the business now requires a Marketing Analytics Manager, within their cards and loans business, to support their long-term strategic goals.
-Delivering portfolio, product and customer level analytics to support business growth.
-Maintaining scorecards and management reporting, including acquisition pipeline, segmentation performance, portfolio performance and campaign results.
-Ongoing development of marketing intelligence, investigating new product information sources and incorporating these into existing MI suites.
-Providing detailed marketing and project campaign analysis and offering recommendations for improvement.
-Enabling targeted customer communications through automation of campaign data selections.
-Ensuring a robust data process.
-Providing detailed forecasting on customer behaviour and financial projections.
-Maintaining industry metrics, reporting, and external benchmarking.
-Representing the cards and loans business in external business meetings.
-Developing strong relationships with internal and external stakeholders.
-Demonstrated experience in an analytic and customer reporting role.
-Highly numerate, with an acutely analytical mind-set; the ability to scrutinise data, problems and processes to uncover trends, solutions and insight.
-Experience in working with business intelligence tools, including Business Objects, Excel and Tableau.
-Must have experience in writing code in SAS, SQL or Visual Basic or similar.
-The ability to use customer insight to drive commercial strategy.
-Some knowledge of consumer lending products.
-An excellent stakeholder manager - persuasive, professionals and credible.
-Knowledge of compliance, regulatory and legislative principles within which products operate.