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about 1 year ago
Better Placed - Marketing People
Salary: £40000 - £55000 per annum + Benefits
Location: London
Job type: Permanent
Business sector: B2C
Contact: Lucy Butterfield
Sector: Marketing
Category: Analysis Jobs

Marketing Analytics Manager - Credit Cards and Loans

£40k - £55k per annum

Our client is a well-reputed name in the retail banking sector, providing a portfolio of accessible financial services products including credit cards and loans.

Their co-branded partnerships have established them as one of the most trusted brands in the UK.

Due to a period of exponential growth and change, the business now requires a Marketing Analytics Manager, within their cards and loans business, to support their long-term strategic goals.

The role:

-Delivering portfolio, product and customer level analytics to support business growth.

-Maintaining scorecards and management reporting, including acquisition pipeline, segmentation performance, portfolio performance and campaign results.

-Ongoing development of marketing intelligence, investigating new product information sources and incorporating these into existing MI suites.

-Providing detailed marketing and project campaign analysis and offering recommendations for improvement.

-Enabling targeted customer communications through automation of campaign data selections.

-Ensuring a robust data process.

-Providing detailed forecasting on customer behaviour and financial projections.

-Maintaining industry metrics, reporting, and external benchmarking.

-Representing the cards and loans business in external business meetings.

-Developing strong relationships with internal and external stakeholders.

About you…

-Demonstrated experience in an analytic and customer reporting role.

-Highly numerate, with an acutely analytical mind-set; the ability to scrutinise data, problems and processes to uncover trends, solutions and insight.

-Experience in working with business intelligence tools, including Business Objects, Excel and Tableau.

-Must have experience in writing code in SAS, SQL or Visual Basic or similar.

-The ability to use customer insight to drive commercial strategy.

-Some knowledge of consumer lending products.

-An excellent stakeholder manager - persuasive, professionals and credible.

-Knowledge of compliance, regulatory and legislative principles within which products operate.

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