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about 1 year ago
Avalon Funeral Plans
Salary: £25,000
Location: Stockport, Wilmslow, Greater Manchester
Job type: Permanent
Employment Type: Employer
Contact: Natalie Rae
Sector: B2B, B2C, Professional/Business Services, Social Media, Client Side / In-house
Category: Sales Promotions Jobs, Marketing and Sales Jobs, CRM Jobs, Campaign Management Jobs, Marketing Executive, Analysis Jobs

Are you an enthusiastic and logical thinker with a knack for statistics?  Do you have problem solving abilities and can you correlate sales data with market insight to maximise business performance?  Are you looking for an interesting challenge where you get to be involved with key business stakeholder?  If so, this role could be for you.

Role Summary

This is an exciting opportunity to join a fast-paced organisation and build strong relationships with senior team members to provide them with accurate and prompt business analytics which will support their team performance objectives.

In addition to the main responsibilities of the role, there is an initial project to help us integrate and maximise the use of our recently developed CRM and dialler system.  Reporting to the Head of Marketing, and working closely with the Contact Centre, and Sales Development the role holder will be responsible for monitoring and analysing the data from the dialler and contact centre systems to ensure maximum efficiencies are achieved at all times.


In order to help drive the business forward to achieve and exceed targets to increase revenue, the role holder will be required to:

  • Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met
  • Analyse trends on:
    • ongoing marketing activity performance (contact rate/core KPIs etc) and advise on suggested improvements
    • lead (postcode) distribution and conversion - to advise on field adviser recruitment
    • profiling customers by activity – age, gender, area, payment method and sales statistics to ensure a greater propensity for conversion and produce a higher revenue
    • Assist with developing activity plans based on performance
    • Maintain and improve call centre operations.  This will be achieved by monitoring system performance; identifying and resolving problems; preparing and completing action plans, workflows and end to end process maps; completing audits and analysis; and managing system, process and quality assurance improvement programs.
    • Maintain and troubleshoot the dialler and CRM systems
    • Inform the business to help to develop operational strategies by providing relevant information and analysis in relation to needs assessments, capacity planning; defining user requirements; and assessing production, productivity, quality.
    • Enhance call centre systems by developing customer interaction processes; planning and controlling implementations.

Key Skills and Experience

With a flair for sales marketing and business analytics; effective time management, resource planning and business forecasting are key competencies for this role.

With a minimum of two years’ experience in a similar role within a similar environment, the successful role holder will demonstrate a strong understanding of call centre operations and systems, and an ability to meet required service levels. 


What we have to offer


We are a dynamic Company with a strong supportive and friendly culture.  Offering coaching and training where necessary, you are able to develop your skills and maximise progression opportunities.

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