Marketing Automation - Technologist | Global Publisher
Chichester or Oxford
Excellent Salary + Full Company Benefits Package
++ Excellent career-development opportunity for a Marketing Automation specialist to join a heritage global publisher of digital learning & knowledge solutions ++
We may have been founded over two centuries ago, but our secret to success remains the same: change with the times and adapt to meet the ever-evolving needs of our customers. As a learning business, our mission is to help people and organizations to develop the skills and knowledge they need to succeed. With new products and services driving our global expansion, we’re looking towards a digital future. It’s resulted in a period of true cultural change which means even more career and development opportunities for our talented people.
The Marketing Automation -Technologist Opportunity:
The role-holder will Design, build, manage, and execute marketing automation campaigns with an emphasis on customer and prospect nurture programs. Primary responsibilities of the Marketing Automation - Technologist include:
+ Advise campaign strategists on Marketing Automation tool capabilities to maximize campaign effectiveness; deliver on objectives
+ Manage advanced campaign functionality (i.e., working with data cards, PURL pages, progressive profiling, gated forms, etc.)
+ Monitor and implement best practices in deliverability and online reputation management
+ Liaise with MA Strategist on campaign playbooks and needed assets (gated forms, landing pages) within campaign to optimize results; work with MA Strategist to refine campaign playbooks based on results
+ Liaise with MA Strategist to ensure other Direct Sales & Marketing capabilities are properly integrated with MA campaigns
+ Liaise with Product Marketing to ensure campaign assets are delivered on time and in prescribed and/or acceptable format
+ Liaise with infrastructure team to ensure accurate data flow
+ B.A. degree and Certification in Eloqua or equivalent (Marketo OR Pardot)
+ 2-4 Years working in B2B/B2C marketing with demonstrated use of Marketing Automation tools or equivalent
+ Expert level with Marketing Automation tool
Compensation & Benefits:
+ Competitive pay
+ We provide Incentive Plans to reinforce and sustain a culture devoted to excellent performance; to emphasize performance against specific objectives at the corporate, business, product line and individual levels; and to reward significant contributions that further the success of our business objectives.
+ For Health and Welfare Benefits
About the Company:
We are a provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Our core businesses produce scientific, technical, medial, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. The company’s headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada.
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
CLOSING DATE: 24th February
You may have worked in the following capacities:
Marketing Automation Specialist, Marketing Automation Manager, Marketing Automation Consultant, Eloqua Automation Consultant.
Interested? Just Apply Below...
...But first a little formality. By applying you explicitly consent to us processing & passing your application to our client for review for this vacancy only. If your skills match the role you will hear back from us within 2 business days. If you have any pre-application questions please contact us quoting the job title & ref. Good luck, Team RR.