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9 months ago
Psychological Consultancy Ltd
Salary: £40-£45k
Location: Tunbridge Wells
Job type: Permanent
Sector: Professional/Business Services
Category: Marketing Manager
PCL, a leading firm of business psychologists, is looking for an experienced marketing manager to join its team. The role involves managing key marketing activities to help drive brand reputation and awareness and generate new sales leads.

Key responsibilities include:

Developing marketing plans to support the sales of PCL’s personality assessments, as well as its distributed products
Devising social media and email campaigns
Working with our marketing media developer to generate content and optimise PCL’s website
Writing client communications including quarterly client newsletter
Developing marketing material including case studies and articles
Generating PR through article placements and press releases
Researching and running a webinar programme to create and nurture sales leads
Securing speaking opportunities at external conferences and events

Additional Business Development responsibilities:

Researching prospective clients to target
Direct marketing predominantly via email and phone to gather leads and nurture sales
Arranging face-to-face meetings with prospective clients

Desired skills and experience

A Bachelor’s degree (educational background in psychology an advantage)
At least 5 years’ experience in marketing, either in an in-house or consultancy role
Proven track record in B2B sales
Excellent writing skills with strong attention to detail
Strong interpersonal skills
Familiar with Microsoft Word, Excel, Outlook, PowerPoint, Wordpress or other website creation tool

Personal qualities

The successful candidate will need to be self-motivated, autonomous, flexible, responsible, energetic, good at developing relationships and able to work well in a small team.

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