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4 months ago
Better Placed - Marketing People
Salary: £38000 - £43000 per annum + benefits
Location: London
Job type: Permanent
Business sector: B2B
Contact: Lucy Butterfield
Sector: Marketing
Category: Marketing Manager

Marketing Campaigns Manager

£38,000 - £43,000 per annum

Central London

Permanent, full-time

Are you an experienced campaign marketing specialist with exposure across the full marketing mix, with a flair for sales enablement and demand generation? An exciting business in the B2B enterprise solutions/cloud technology space is actively seeking a Marketing Campaigns Manager to power the demand generation strategy alongside the sales team.

This will be a high-visibility, high impact marketing role, focused on the company's enterprise solutions team, where you will hold responsibility for defining and delivering a calendar of marketing campaigns and programmes to generate leads and open up sales opportunities.

Your primary focus will be the cloud contact and collaboration offering for within the enterprise market.

Key responsibilities:

-Developing and delivering key themes and messaging in line with key target personas.

-Developing and managing successful campaign delivery and generating a flow of qualified leads from existing customers and prospects, ensuring effective nurturing activities.

-Creating detailed campaign briefs for all activities, taking input from sales, product and propositions.

-Communication and engagement with relevant Sales teams and Sales management is to ensure all campaigns are clearly understood and have buy in and support.

-Managing relationships with key cloud technology partners, to maximise marketing co-funding and other support in line with enterprise marketing and sales focus.

Required:

-B2B marketing experience ideally in a IT/Technology/communications environment.

-Demonstrable experience of developing and delivering B2B marketing campaigns ideally targeting larger organisations (e.g. not SMB).

-Used to working closely with sales and propositions team and someone who is commercially aware (can demonstrate an understanding of marketing's impact on sales success).

-Professional marketing qualification (e.g. CIM).

-Experience of successfully marketing complex, solutions and services in a B2B environment.

-An excellent communicator able to engage and enthuse colleagues and work effectively in cross functional teams.

-Results focused - able to demonstrate a track record of delivering successful lead generating campaigns and events.

-Able to build effective working relationships with colleagues and teams across the business.

-A self-starter able to organise, plan and prioritise your workload to deliver results

-A creative thinker willing to suggest alternative marketing approaches to help differentiate the business.

-Experience of marketing to our target sectors (e.g. Retail, Financial Services, Transport and Travel)


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