A leading B2B media company are seeking a driven and resourceful Marketing Data Analyst to support their marketing function in the management of market research and customer data. Working to manage the company's database, you will be a key figure in setting up a marketing data analysis function within the company.
Responsibilities of the Marketing Data Analyst
Monitor database KPIs, working with the marketing team to implement new databases where appropriate.
Act as the key figure for the company's published data.
Work with the with the wider marketing team to ensure more effective data capture processes.
Managing external data providers, ensuring performance is monitored.
Tagging and uploading new data to the appropriate lists and product categories.
Segment and deliver data for the publishing, sales and events team where necessary.
Ensure targeted audiences are receiving appropriate email marketing content from the company.
Identifying new ways to use existing data, identifying links in company brands and titles to allocate resources for list purchasing.
Requirements of the Marketing Data Analyst
A minimum of 2-3 years' experience in managing data from an analysis or data cleansing perspective is essential.
Strong communicator comfortable liaising with stakeholders at all levels is a key requirement for the role.
A background in data analysis within the media, publishing or events industries would be a distinct advantage.
The ability to be resourceful and carve out a data team from scratch within a company is a key requirement for the position.