This impressive, fast growing start up natural food business is looking for an equally impressive marketer to come in to lead their marketing function. With a diverse portfolio across retail, the brand is looking to expand its range through grocery and health food retail environments. The challenge for the business will be to do this in a way that stays true to the essence of the brand and offers a consistent experience with the rest of the brand portfolio.
This is the first core marketing hire in the business and the business is looking for top talent. You will need energy, an engaging personality and be a natural leader. You will have experience in leading agencies and delivering brand personality and tone of voice across a range of consumer touchpoints (product and retail). knowledge and communication skills. You will work closely with the business owners and senior management to develop a strong marketing programme, responsible for both its strategy and delivery. First task will be to take the reigns of a strategic brand communications project, leading and inspiring creative and communications agencies. You will also have line management responsibility for a Digital Marketing Manager and a Creative Manager.
You will need to be a high performing FMCG trained marketer who has consistently delivered throughout their career. A strong academic record is also key and your experience will have, of course, been built within food brands. You will be passionate about using your experience within a smaller business and help take this brand to the next level. You will be a natural problem solver and a naturally creative marketer. You won’t be precious about working with huge budgets as the focus for this brand is very much in below the line marketing activities.
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