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3 months ago
BMS Performance
Salary: £100000.00 - £115000.00 per annum + 20% bonus
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, I.T. Systems, Information Technology
Category: Marketing Director Jobs
  • Marketing Director position for a leading technology consultancy business
  • Remit to build out the EMEA marketing team, reporting to the General Manager (EMEA)
  • Ownership of the marketing strategy for EMEA, with core markets in the UK, France, and Germany
  • Four pillars of the role: lead generation, brand awareness, sales support and digital engagement
  • Previous experience of SaaS or Fin Tech preferable
  • International travel required

The Role: This Marketing Director position has arisen within a business who are looking for someone to lead a marketing evolution. Marketing has historically been a reactive, sales support function and the objective for this role is to support business revenue and growth through proactive demand generation. The Marketing Director role will require someone to grow the internal marketing resource, and manage and develop that resource to achieve company goals. The successful candidate will understand marketing methodologies (Sirius Decisions, Gartner etc), have created and forged relationships with sales to define a lead generation funnel, and worked in an international senior level marketing position. The company have invested in Salesforce and Eloqua but need someone comfortable with utilising and rolling out these tools (or similar) in a commercial B2B environment. The successful candidate will be very comfortable in managing stakeholder relationships, building leading marketing strategies, and show proven experience of bringing sales and marketing teams together.

Responsibilities for the position of Marketing Director:

  • Aligning stakeholder expectations of what marketing can deliver for the business
  • Creating an EMEA wide marketing strategy with key aims on demand generation, brand awareness, and sales support
  • Building a team of marketers to support key business objectives
  • Defining key marketing metrics - MQL, SQL, SAL, Pipeline opportunity
  • Utilising marketing technology (Eloqua and Salesforce) to build lead generation, lead scoring and a qualified lead structure to pass to sales (MQL/SQL)
  • Audit the current event calendar (owned and attended) to establish which events are delivering the best ROI for the business
  • Stakeholder management - sales and marketing team alignment and reporting to global heads
  • Train, develop, and hire staff to improve the team output
  • International travel (US twice per year, Paris and Frankfurt twice per year)


Requirements
:

  • Experience of working in a commercial B2B environment
  • Experience of managing business revenues of £50million+
  • Must have worked in a SaaS or Technology business
  • Worked using marketing methodologies
  • Have held a senior level management position
  • Have an ability to create and develop relationships cross functionally
  • Strong people management experience
  • Experience of creating a lead generation marketing strategy
  • Experience of increasing brand awareness of businesses
  • Understand marketing automation principles and how they can deliver acquisition, retention, cross-sell and up-sell opportunities for sales

The Company: This established global business provider focused in the data, technology and professional services markets are looking to redefine their EMEA marketing strategy. This role is focused on the EMEA region and will support countries including UK, France, Germany, Italy, Spain and Greece. The company are going through some changes and require someone who wants a challenge and an opportunity to put their stamp on it.

The Package for Marketing Director:

  • Salary: £100,000-120,000
  • 20% bonus
  • Company benefits

Location: The position of Marketing Director is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.


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