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about 1 month ago
Fitch Learning
Salary: £27,000 - £32,000
Location: London
Job type: Permanent
Employment Type: All
Contact: Fitch Learning HR Department
Sector: Education
Category: Digital Marketing Jobs, Marketing Executive

Title: Marketing Executive
Division: Marketing
Reporting to: Marketing Manager

Duration: Full-time

Company Brief:

Fitch Learning is a leader in providing examination, graduate and credit and risk training.  With unrivalled breadth and depth of training, the company delivers learning solutions for interns and graduates to those with 10+ years’ experience in financial services.  The business is split into three divisions:

  • Professional Qualifications – regulatory and exam training, including CFA and CQF
  • Corporate Solutions – tailored courses for intern, graduate and start of career cross functional training and highly specialized analytic training for those with 2+ years’ experience.  Also involves e-learning solutions
  • Short courses – tailored courses opened to the public

Role Purpose:

This role will support the Marketing Manager in delivering the global annual marketing plan.  The role will be responsible for coordinating and executing marketing campaigns to promote Fitch Learning’s professional qualifications (including CFA) and corporate solutions divisions globally.  It will undertake a full range of marketing activity across the complete marketing mix, including B2C and B2B marketing communications.

Role Accountabilities:

  • Assist the Marketing Manager with the execution of the annual marketing plan and, where appropriate, take ownership of marketing activities and campaign planning as part of this
  • Maintain and update the CFA Exam Prep microsite, PQ and Corporate Solutions sections of the global website
  • Execute targeted and effective email marketing campaigns, using triggers and automation, including ongoing optimisation and reporting
  • Salesforce database and incoming-lead management
  • Manage social media presence, including sourcing content for posts and reporting on engagement
  • Assist the Marketing Manager with planning and delivering the content marketing strategy across B2C and B2B
  • Creation of offline collateral, including brochures and flyers, from copy through to distribution
  • Research, execute and evaluate direct marketing campaigns (offline and digital to both B2C and B2B audiences), including working with sales teams for follow up and campaign metric reporting
  • Assist in the management of digital and offline advertising campaigns, including reporting and researching new opportunities
  • Research, execute and evaluate exhibition, conference and sponsorship opportunities
  • Research and suggest new marketing channels
  • Event management (including info sessions, webinars, client events and external sponsorship opportunities)
  • Ensure all marketing communications are accurate, globally consistent and adhering to brand guidelines
  • Weekly gathering of data to feed into reports evaluating marketing campaigns and optimizing effectiveness
  • Assist with production of internal and external corporate communications – including internal and client newsletters
  • Act as central point of contact in absence of Marketing Manager, and support client relationship management team and client services for all client activities
  • Build relationships with 3rd parties to maximize marketing opportunities
  • Maintain competitor research
  • Responsible for lead allocation and working with the Marketing Manager to produce ROI reports for all marketing activity

 

Required skills/knowledge/experience:

  • Degree educated, good academic record
  • Experience in a marketing role, having had direct responsibility for lead-generating marketing campaigns
  • Copy writing and proof reading skills
  • Experience of working with global teams and multiple stakeholders
  • Proficient in Word, Excel, PowerPoint
  • Experience of marketing automation platforms, ideally Marketo

 

Required characteristics:

  • Exceptional attention to detail
  • Ability to communicate clearly – both verbal and written
  • Punctual and desire to set and meet deadlines
  • Ability to work under pressure and multi-task
  • Confidence to work independently and autonomously
  • Team player
  • Flexible, positive and pragmatic approach
  • Articulate and literate

 

Performance metrics:

  • Digital marketing channel performance including, volume of visitors to website, volume of leads generated, volume of new customers, average time on site and bounce rate, email performance and social media channel performance including volume of followers
  • Enrolment numbers at events
  • Accuracy in production of web/marketing copy
  • Increased ROI from marketing campaigns
  • Feedback from key stakeholder

Key Contacts:

  • Marketing team
  • Sales
  • Content
  • Development
  • Suppliers

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