We are currently recruiting an experienced Marketing Executive to join our growing business. Mitrefinch, based on the outskirts of York, are one of the leading global time and attendance software developers. Our continued growth in the industry and increasing market dominance, coupled with an existing customer base of over 3,000 clients in 25 countries globally, make it a very exciting time to be joining Mitrefinch. The business has huge plans for expansion moving forward both in the UK and Internationally.
We are looking for a confident Marketing Executive with the ability to specialise in SEO/SEM, managing all search engine optimization and digital marketing activities. The successful candidate will increase qualified visits / prospects to Mitrefinch through a variety of acquisition channels, whilst maintaining a healthy ROI and protecting the brand image.
The role holder will be predominantly responsible for managing lead generation activities to increase rankings on all major search networks.
The successful candidate will be expected to:
•Identify strategies, techniques and tactics to increase the number of visitors to the Mitrefinch websites.
•Ensure all marketing channels are working closely together to complement one another.
•Increase the number and quality of business leads coming to Mitrefinch.
•Manage effective PPC / Display / SEO campaigns to increase lead generation.
•Be able to recommend and make changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
•Full knowledge of all marketing channels, specialising specifically in digital.
•Hands on experience of implementing search engine optimisation techniques – be able to demonstrate proven areas of success.
•Experience in B2B lead generation
•Hands on experience of running a successful pay-per-click (PPC) campaign
•Solid understanding of display advertising marketing.
•In-depth experience of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
•Up-to-date with the latest trends and best practices in SEO and SEM.
•Complete knowledge of SEO best practices – ensuring they are properly implemented across all Mitrefinch websites.
If you think you fit this description and want to come and work for a fast-moving forward thinking company, we would love to hear from you.