CIPFA, the Chartered Institute of Public Finance and Accountancy, is the professional body for people in public finance. We champion high performance in public services by translating our experience and insight into clear advice and practical services. Globally, CIPFA leads the way in global public finance by standing up for sound public financial management and good governance.
To work as part of the marketing team to promote CIPFA’s commercial products and services by delivering impactful and effective marketing awareness and lead generation plans and activity.
To project manage the marketing support for a number of marketing portfolios and campaigns across UK. Support the Marketing Manger in the identification of target markets, segmentation, campaign planning and analysis, and to monitor competitor activity. Work with marketing colleagues to provide market insight/research support that delivers ongoing monitoring and analysis of the market environment. Plan and execute marketing and communication campaigns liaising with members of cross functional teams to ensure effective, efficient and brand compliant delivery.
Skills and experience include:
Qualified to degree level in business/marketing field or equivalent Part or fully qualified in CIM or equivalent (desirable) Working in a B2B marketing environment Current digital communication and social media strategies and practice including email production and delivery
For more information about this role please visit the CIPFA website.