Job Title: Marketing Executive
Position: Full Time, Permanent
Reports To: Marketing Manager
This is an exciting opportunity for an experienced Marketing Executive to join a busy Wealth Management Marketing team based in the City. The role of the Marketing Executive is to support the Head of Marketing & Communications and Marketing Manager in the day-to-day marketing activities for the UK and Offshore business.
The role encompasses the broad marketing mix and includes content development and channel marketing, with a specific focus on digital marketing. Digital responsibilities include the creation of digital assets and distribution, as well as performance monitoring and results tracking.
- Working closely with the team to execute the marketing strategy and plan
- Acting as a brand ambassador both internally and externally, and be responsible for consistent adherence to the firm-wide brand guidelines
- Responsible for producing marketing collateral, especially videos, digital newsletters, blogs, Intelligent Investing for clients and Engage for staff (as well as anything else required from time-to-time)
- Distribution of digital assets and digital campaigns, including the use of social media (LinkedIn and Twitter primarily)
- Support the Senior Marketing Manager to develop and track metrics and success criteria for all marketing activities, with a specific focus on digital BAU and campaigns
- Managing the suite of marketing collateral in terms of stock / updating content
- Coordination and delivery of the quarterly factsheet production run
- Support the organisation of events e.g. conferences, networking events and sponsorships; to include digital invitations, PowerPoint presentations and event logistics. Must be willing to attend events, which may fall outside regular working hours
- Proof-reading of all copy prior to publication and compliance with regulation
- Update both the website and company intranet (SharePoint) using content management systems
- Ad-hoc projects, as and when they arise
- Working with business owners across onshore and offshore jurisdictions and across services to ensure marketing material is relevant
- 3+ years marketing experience in the financial services industry, ideally within Wealth or Asset Management or working with affluent/HNWI
- Website maintenance experience plus knowledge of website CMS (knowledge of EPiServer preferred)
- Desktop software skills such as Word, PowerPoint and Excel
- Experience of SharePoint ideally
- Experience implementing and tracking digital marketing initiatives and campaigns
- Experience of social media management (knowledge of Hootsuite or similar ideally)
- Experience of creating email newsletters/e-zines (knowledge of Apsis software or similar ideally - and html would be a bonus)
- Ability to easily understand/learn newly emerging software and apply to the role.
- Copywriting/proof reading and very high attention to detail
- Strong organisation and planning skills - can work to tight deadlines and juggle a large volume of work
- Confident and uses initiative
- Ability to analyse data and results-driven
- Ability to work collaboratively with colleagues and staff to create a results-driven, team oriented environment
- Demonstrated ability to manage outsourced marketing activities (working with external partners e.g. digital agencies, creative agencies, media agencies and printers)
- Client centric.
NOTE: Our Client will not provide any sponsorship for relocation and so you must be eligible to live and work in the UK - Thank you.
Please click the APPLY button to send your CV and Cover Letter for this role.
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