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3 months ago
Better Placed - Marketing People
Salary: £30000 - £37000 per annum + benefits
Location: City
Job type: Permanent
Business sector: B2B
Contact: Lucy Butterfield
Sector: Marketing
Category: Marketing Executive

Marketing Executive - Pensions

£30k - £37k per annum

London

Are you a talented B2B or professional services marketing professional looking for an opportunity to make your mark within a well-reputed accounting firm? If so, we are recruiting for a Marketing Executive - Pensions to drive and deliver marketing projects in line with the firm's wider marketing strategy.

A leading business in the accounting space is currently seeking a Marketing Executive - Pensions to head up initiatives within both their pensions practice. This role supports tactical programmes for both clients and intermediaries.

Job Description:

-Assist in the development of marketing planning and supporting delivery of marketing activities to build relationships, raise reputation and increase brand recognition for the firm.

-Assisting in developing and delivering comprehensive marketing projects in line with pensions marketing plans.

-Collaborating on projects across the full marketing spectrum - i.e. events, seminars, conferences, direct mail, thought leadership, social media, PR, collateral and internal communications.

-Effectively managing stakeholder relationships and sharing market knowledge.

-Assisting in production and updating of core marketing collateral, and brochures.

-Developing strategies for measuring marketing effectiveness and applying improvements on an ongoing basis.

-Developing target customer groups through segmenting the CRM database and applying the right contact strategy.

-Championing the use of the CRM system, ensuring it is properly used by all stakeholders, especially for the purpose of lead generation and tracking.

-Supporting the development of award submissions including sourcing appropriate awards and reviewing submissions.

-Ensuring website content is updated and using Google Analytics to monitor performance.

-Raising internal profile of teams within the wider firm, increasing awareness of team wins, issues and marketing activities.

-Owning the email marketing and direct mail process, regularly reporting on analytics and performance to develop future communications.

-Monitoring competitor intelligence and performance, ensuring the firm's marketing projects are at optimum performance.

-Identifying cross-sector and business development opportunities and supporting sector proposals and client care initiatives alongside the business development team.

-Managing third party relationships, ensuring delivery to KPIs.

-Working at a regional level with other marketing teams across the firm to deliver national projects and evaluate engagement.

-Acting as a brand guardian and ensuring consistency across all touch-points.

Skills:

-You will be an experienced marketing executive

-A proactive approach, with efficient time management skills.

-Confident enough to work independently in a standalone role with minimal supervision.

-Responsive to requests and able to deliver against deadlines.

-Excellent communication skills at all levels of an organisation.

-Demonstrated copy-writing and editorial skills.

-A proven team worker, but able to work autonomously.

-Detail orientated whilst being proactive and energetic.

-Proven CRM skills, ideally within InterAction or similar platform.

-Educated to degree level or equivalent in a marketing related subject.

-CIM qualified, or working towards CIM actively.

-Previous marketing experience in professional services or similar.

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