A leading B2B publishing company based in Sutton are seeking a Marketing Executive to work across their portfolio of publications and events. Working across the full marketing mix to promote the company's products, you will have a key role in development marketing plans across all channels.
Responsibilities of the Marketing Executive
Planning, developing and implementing effective marketing communication campaigns.
Using the full marketing mix for the company’s marketing communications.
Writing copy for all marketing collateral, including brochures, letters, emails and websites.
Understanding the product and customer profile and write thorough specs for each.
Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
Producing an accurate summary of total spend at the end of a marketing campaign.
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
Requirements of the Marketing Executive
A minimum of 1-2 years' experience in marketing with skills in copywriting, email marketing and social media marketing.
Strong communication skills with the ability to work with stakeholders at all levels.
A positive can-do attitude with a strong goal orientated focus.
Ability to execute marketing campaigns across all online and offline channels.