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about 1 year ago
SF Group
Salary: £20k - 22k per year
Location: Wolverhampton
Job type: Permanent
Contact: Rianondeep Bains
Sector: Media/New Media
Category: Marketing Executive

SF Group are currently looking for a Marketing Insight Analyst for one of our leading clients in Wolverhampton. This role has been put into place to support the business to achieve its marketing objectives through the delivery, design and interpretation of customer insight from customer and transnational data using analytical techniques.

Some of the key responsibilities will include:

  • Using data modelling and segmentation techniques to identify key trends and customer segments which will be utilised by the commercial and marketing teams
  • Creating clear, concise and engaging reports which are relevant to the specific audience, aiding business decisions
  • Supporting CRM campaign execution and strategies
  • Liaising with the CRM Manager and Head of Digital to ensure customer insight and analysis are informed with all the available data
  • Researching and developing industry best practice in customer insight and analytical techniques
  • Conveying a strong understanding of the customer base through the use of customer data and demographic (MOSAIC) profiling

Skills required:

  • Ideally educated to a degree level in the following disciplines: Maths, Statistics, Economics, Business or similar
  • CIM or IDM qualifications are preferred
  • Previous experience within an analytical role
  • Proficient with Microsoft office
  • Knowledge of analytical tools such as SAS, SQL or SPSS is essential
  • Analytical and methodical in your approach to work
  • Strong organisation and planning skills
  • Strong communication skills
  • Systematic approach to problems
  • Positive attitude

The salary offered is £21,000 with a large benefits package. If you are interested please apply below.

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