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about 1 month ago
BMS Performance
Salary: £25000.00 - £30000.00 per annum
Location: Blackburn, Burnley
Job type: Contract
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Brand Management Jobs

Marketing Manager - 12 Month FTC

Lancashire

c30k plus pension, healthcare

The Marketing Manager role is to apply an integrated approach to all brand activities to enable and encourage improved brand performance.

KEY OBJECTIVE

Identify opportunities and implement action plans in conjunction with the trading team to positively contribute to the ongoing success and growth of the Group and the brand

TASKS & RESPONSIBILITIES

  • Develop and execute annual brand marketing programme with full budgetary planning and control
  • Effective management of the EPD / NPD full launch process, liaising with the technical manager and buying team
  • Brand guardianship - ensuring that all communication, packaging and literature is in line with brand identity
  • Liaise with technical manager to ensure correct product technical information available at all member / customer facing communication points
  • Own Brand Meeting - participation in and update and distribution of minutes from monthly meeting along with implementation of action points
  • Delivery of internal brand communications programme (sales bulletin / presentations / sales meetings / exhibition)
  • Delivery of external brand communications programme in conjunction with agencies, (PR / Social Media / Website / Group Magazine / adverts / industry awards)
  • Management of Oracle, (brand asset site), including planning and directing new photography shoots
  • Liaise with buying team to develop brand promotional programme
  • Involvement with new Group services as advised by the MD

Marketing Manager (maternity cover) job description

TYPICAL CHALLENGES

  • Working to tight deadlines
  • Budgetary constraints
  • The management of external agencies

BEHAVIOUR REQUIREMENTS

  • Passionate - about getting things right and keeping our promises
  • Flexible - open to change and doing things differently if the result is
  • Challenging - challenging of ourselves and colleagues to raise the bar.
  • Being assertive - whilst being respectful to others.
  • Working together - using our combined expertise to succeed.
  • Good communicator - ability to communicate at all levels.

QUALIFICATIONS & EXPERIENCE

  • Minimum of 5 years marketing experience, preferably within a FMCG environment
  • Proven brand management skills
  • Competent in use of Microsoft suite of packages
  • Full clean driving licence.

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