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about 1 year ago
Cairngorm Mountain
Salary: up to £25k pa dependent on experience
Location: Inverness-shire, Aviemore
Job type: Permanent
Employment Type: All
Contact: Maria Matthews
Sector: Leisure
Category: Marketing Manager

Marketing Manager 


With a passion for outdoor activities and an understanding of the snow sports market you will be heavily involved in a variety of activities at this amazing day visitor attraction. This role will be an integral part of the team that will be developing this unique location as a Centre of Excellence for future years. You will work with the Senior Marketing Manager to develop the year round marketing plan to include both on and offline channels as well as being responsible for the CairnGorm element of the marketing budget.

The day to day reporting line will be to the General Manager on site and ultimately to the  Senior Marketing Manager located in the Regional Office in Cheshire. You will need to be a self-starter with drive and energy as it will mean working under pressure at peak periods. Natural Retreats Cairngorm Mountain is a 7 day operation. Some flexibility over working days will be needed as the working week may not always be Monday to Friday. 


Key Responsibilities:


Manage the CairnGorm Mountain Website updating content and taking ownership of the integration with key systems

Manage and update all social channels including Facebook and Instagram devising and curating all content as well as responding to customer questions and comments in a timely manner.

To escalate any items arising for further investigation or liaise with others for responses.

Identify new opportunities for on-site events or projects and manage them to ensure they run on schedule, to budget and maximize profile and impact.

Maintain regular dialogue with Senior Marketing Manager as not co-located.

Work with the Senior Marketing Manager to develop and deliver a comprehensive email marketing programme

Liaise with in-house designer and printers to ensure that all collateral is produced on brand, on time and on budget.

To provide analysis and reporting on a weekly and monthly basis evaluating visitor numbers, ski pass sales, funicular tickets and other revenue areas.

Monitor and evaluate all marketing activity to ensure we are receiving maximum ROI.

Liaise with other departments across CairnGorm Mountain to understand how best to position their activity area and to market accordingly.

To own and develop relationships with the internal stakeholders to maximise marketing opportunities


To work with the PR Agency and to manage all press activity, statements and media relations.

Own and develop relationships with key external stakeholders including Visit Scotland, BSSSA, Ski Scotland, CairnGorm Business Partnership, BASI, Scottish Government, Cairngorm National Parks, RSPB, HIE etc.

To search out and negotiate various sponsorship deals appropriate to the location as a day visitor attraction

To manage enquiries from film crews, radio stations and other external bodies interested in using the Mountain and obtain a suitable arrangement.

To assist in managing events such as Groove Cairngorm, Competitions, races etc.

To manage the Scottish Snow Sports programme


To attend regular on-site management meetings, and provide reports as needed.

To attend external meetings with the various external stakeholders to represent Natural Retreats CairnGorm Mountain including some outside of normal working hours

To network in the local area acting as a brand champion

To liaise daily with the on-site General manager on projects, events and other activities

To ensure that anywhere on site guest care is always a first priority and the support and assistance is provided to other teams at exceptional peak times

To always be well presented wearing company provided uniform

Periodic visits to Regional Office

Adhere to and champion CairnGorm Mountain/Natural Retreats mission, vision and values.

Accommodates special requests when appropriate and possible.

Undertaking any other duties which may, from time to time, be necessary to ensure the smooth running of the department

Be an active member of the CairnGorm Mountain management team, ensuring that opportunities to raise the profile during wider CairnGorm Mountain promotional events are maximised.

When requested assist as Duty Manager for the site.

Ensure daily/weekly and monthly reporting is accurate and timely.

Fulfil any reasonable request from senior management.

Person Specification


Ideally minimum 3 years marketing experience in travel/hospitality related sector

Previous experience in a fast paced, high profile marketing role

Multi-channel marketing experience to include digital, advertising, PR and email

Evidence of excellent writing skills

Experience in the day visitor attraction or snow sports market would be a distinct advantage.

Previous experience of managing budgets

Strong experience/awareness of offering exceptional service and the requirements of this.


Degree educated, ideally in a marketing related subject

Ability to write compelling copy and targeted marketing straplines

Passion for delivering an amazing experience

Proficient in the use of Microsoft Office packages (Word, Excel, Outlook and PowerPoint)

Technically proficient with computers and digital platforms

Thorough understanding of all social media channels

Team Player including the management, supervision and motivation of others

Strong administrative and organisational skills

Commitment to customer care with a strong customer focus

Influencing skills

Problem solver

Commercial awareness and understanding

Excellent attention to detail

Full driving licence

Personal Attributes/Behaviours

Mature outlook, organized and efficient, able to prioritise numerous tasks at one time

Strong communicator

Confident and outgoing able to build relationships and trust easily both internally and externally.

Strong networker both internally and externally with a friendly and welcoming approach

Able to respond constructively to changing requirements and deadlines

Solutions orientated with a creative 'can-do' approach and ability to make it happen

Proactive, flexible and adaptable to a fast moving environment

Team Player

Able to work autonomously and off own initiative

Honesty and integrity

Prepared to travel 

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