3 months ago
This is an exciting opportunity for an experienced marketing professional with a broad range of skills to join a fast paced and dynamic team. In this practical, hands-on role, the Marketing Manager will develop, manage and implement marketing plans and campaigns and help manage Bell's reputation to support the growth of the business.
*Establish relationships with a range of stakeholders e.g. colleagues, agents, students, parents and media partners
*Manage the performance and development needs of the marketing team ensuring they have clear roles, responsibilities and goals
*Manage the marketing budget to ensure appropriate and effective spend and report on its return on investment
*Contribute to the Sales and Marketing Strategy
*Develop, deliver and report on the effectiveness of the annual marketing plan and international campaigns
*Launch new products and services to stakeholders
*Manage Bell's reputation and maintain brand consistency across all channels whilst being sympathetic to different cultures
*Manage media relations and stakeholder communications in a crisis to protect and strengthen Bell's reputation
*Manage the organisations website architecture and user experience ensuring content is up-to-date
*Manage the website support and maintenance contract
*Manage and deliver search engine marketing activity including SEO and PPC activities
*Manage social media marketing activity
*Manage an event programme which may include familiarisation trips, graduation ceremonies, student fairs, open days and online events or forums
*Manage the production of on and offline marketing collateral such as apps, quizzes, blogs and brochures, posters, ads and leaflets
*Commission or undertake appropriate market research such as competitor analysis, demographic, economic or educational trend reviews
You will be an experienced marketing professional with previous team management experience. With excellent organisational skills, you will be an excellent communicator and deadline orientated, with the ability to develop strong relationships with multiple stakeholder groups. Ideally educated to degree level, and with a CIM qualification, you will also be proficient in various systems, including MS Office, Photoshop, .
For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.
Please upload a Microsoft Word version of your CV where possible, excluding textboxes or images, as this can affect the consultant's job matching process and therefore your details may not be picked up for a role.
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