This newly created role is a key appointment as part of an ambitious growth programme for a dynamic city centre business in the consumer entertainment sector. Aggressive expansion into multiple international markets has necessitated a number of new senior appointments including the creation of a Marketing Manager position. Key responsibilities in this role include:
Creating, managing, and evaluating marketing campaigns across multiple digital advertising platforms including Google Adwords, Facebook, Bing etc
Creating and managing campaigns in CPC platforms. Monitoring results, adjusting spend, creative, and concepts to generate ROI
Working with the production team and agencies to develop product brands
Manage external agency relationships and budget
Develop compelling affiliate proposition for the product range and promote to the affiliate networks
Monitoring KPI's against each affiliate and adjusting offer (cpa, epc, etc) where necessary to achieve desired customer acquisition volumes and cpa's
You should bring several years digital marketing experience in a high volume B2C acquisition marketing role. Experience managing affiliates and marketing agencies would be an advantage.