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about 1 month ago
BMS Performance
Salary: £30000.00 - £35000.00 per annum
Location: Liverpool
Job type: Contract
Business sector: B2C
Contact: BMS
Sector: Marketing
Category: Marketing Manager

Marketing Manager - 9 Month Fixed Term Contract

Liverpool

Great opportunity to join a century old prestigious financial services organisation as a Marketing Manager:

* Produce marketing plans for products to deliver business targets
* Developing and implementing campaigns to meet targets for new business generation across a range of channels
* Continually monitor campaign performance to improve Cost per Acquisition
* Monitor key competitor activity
* Manage external agencies to deliver campaign programmes that work
* Working with the relevant operational teams to ensure delivery of product sales targets across Telephone, Outbound and Web channels.
* Working with Legal and Compliance teams to ensure all communications comply with industry regulations.
* Maintain an understanding of customer buying trends
* Produce regular Marketing management information on product performance - working with other areas of the business to produce consistent reporting and action plans for new activity.

Candidates must have a strong marketing background in the Financial Services / Insurance sector, and be able to demonstrate a skill set including database marketing and data analysis, budget management, agency management, and the production of accurate MI.

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