Marketing Manager - Campaigns
£43,000 per annum
Permanent, full time
A rapidly growing enterprise solutions business is currently expanding their marketing team, to further enable business expansion within financial services, private sector and governmental clients.
As a Marketing Manager - Campaigns, you will combine both commercial expertise and customer focus to inject new energy into the existing marketing strategy. This is a high-impact role, responsible for defining and delivering key themes, campaigns and programmes to support the sales team in driving/accelerating pipeline across both external sales and client management teams.
You will be a creative and innovative marketing manager, able to champion account-based marketing techniques, and working collaboratively with sales teams to identify and shape key transformational opportunities.
About the role…
-Shaping enterprise's key marketing themes and messaging across industry verticals.
-Maintaining a thorough understanding of target personas and key sectors.
-Delivering a programme of targeted campaigns and events to generate a flow of qualified engagement opportunities within target customer base.
-Implementing lead nurturing programmes to engage target prospects until they are qualified.
-Developing campaign briefs for all marketing activities with input from sales, client management and wider marketing teams.
-Acting as a key member of major account and bid teams and providing key marketing support to uncover and shape new opportunities.
-Educated either to degree level in Marketing, or holds a CIM or similar related qualification.
-Experience in marketing within retail, financial services, government, transport and travel.
-Experienced in B2B services marketing.
-An excellent communicator, able to influence and negotiate to successful outcomes.
-Experienced in a strategic role, helping to determine and maximise opportunities.
-Creative and innovative in your approach to marketing, and experienced in producing compelling blogs, content or thought leadership pieces.
-A proven "self-starter"; highly self-motivated.
-A skilled "brand ambassador", able to represent a business at networking events in a credible, professional manner.
-Able to identify client challenges and how the company's capabilities respond to these.
-Experienced in adding values to cross-functional teams - i.e. sales, account management and broader marketing team.