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3 months ago
DirectionGroup
Salary band: £30k - £40k
Location: South East, Berkshire, Reading
Job type: Permanent
Employment Type: All
Contact: Recruitment
Sector: B2B, Marketing Agency
Category: Marketing Communications Jobs, Digital Marketing Jobs

Planner position in B2B tech marketing agency

A great opportunity to join a mature planning function in an award winning B2B tech marketing agency. You'll be working with some of the world's biggest tech companies including Microsoft, Fujitsu, Panasonic, Citrix and Veritas.


Summary Planning and developing strategic activity and integrated marketing campaigns and programmes across online and offline channels including digital, direct, content, social and paid media. Generates actionable insights from multiple data and information sources and presents it in a straightforward way to clients. Works closely with Client Services, Digital and Creative departments and serves as a key client facing representation of the agency.

Essential Duties and Responsibilities 

Provide planning support across DG’s client base assessing strategic problems and recommending actionable and practical solutions that get results (mostly B2B, some B2C)

Lead and manage end to end planning process ensuring full quality control and integration within agency teams

 Interpret and generate insight for use in integrated marketing planning, messaging and creative propositions – includes writing creative briefs, messaging frameworks and value propositions

 Present strategic plans and proposals to clients, with active involvement in new business pitches, speculative proposals and RFPs

 Analyse campaign results, tracking and measuring against set metrics and making recommendations for future activity with insights from other agency teams

 Facilitate client planning sessions when required

 Create unique and interesting content to support ongoing inbound and outbound agency communications.

 Work with Creative team to ensure the integrity of the planning thought throughout creative development Required Skills

 Contemporary knowledge and understanding of B2B marketing trends, skills and approaches

 Ability to analyse and distil sources of information into inspiring insights

 Ability to cut through the clutter to develop single minded value proposition and messaging  Experienced in demand generation, nurture and channel/partner strategies

 Strong understanding of IT and Technology sector and audiences

 Local, regional and global planning experience

 Exceptional communication and presentation skills (verbal and written)

 Strong facilitation skills to successfully host client or internal workshops to reach desired outcomes

 Excellent interpersonal skills with the ability to build strong relationships and trust with client stakeholders and peers Qualifications and experience

 Degree level - in Business, Communications, Marketing or related field.  Ideally some level of postgraduate study in Marketing or related field.

 Minimum 2 years integrated planning experience within an IT/Tech agency or 4+ years in Client Services role with planning responsibility.

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