Marketing & PR Executive - Yolk Recruitment Ltd

Profile
Yolk Sales Recruitment specialise in recruiting for a wide range of business-critical commercial positions. We source candidates with a proven track record of sales achievement and work with clients that will deliver on your career aspirations.

The Client

Our client is a nationally renowned sporting organisation seeking to recruit a Marketing & PR Executive. The Marketing & PR Executive is a crucial role within the business and will ideally suit someone with experience in marketing looking for their next step. As part of a small team, the role is demanding yet rewarding with a high level of autonomy and will suit someone with a passion and ambition for marketing and the customer experience.

Role

• To plan and manage the Marketing budget and deliver all marketing activity within the set budget. Working across all platforms to include digital, print and social media.
• Working closely with the General Manager and Sales Managers to inspire and support sales & marketing campaigns to drive business leads across both B2B and B2C channels.
• Planning and managing customer experience including communications and on the day entertainment and initiatives
• To liaise with printers and the central marketing department to ensure campaigns are briefed, proofed and delivered on time and according to budget.
• Specific commercial responsibility for driving advance ticket sales, monitoring performance through weekly reporting.
• Planning the annual PR campaign, writing press releases and building relationships with the press.Responding to ad hoc PR opportunities as and when they arise. Building relationships to maximise exposure.
• To help manage and upkeep the CRM database system and make the best use of data for campaigns including email, direct mail and text messaging.
• To manage and keep updated the various sections of the website in conjunction with the web team. Reporting on website performance through analysis of web statistics.
• To evaluate Customer feedback/research and monitor market conditions and competitor data.

Requirements

• Experience in managing budgets and campaign planning across all channels including above and below the line
• Experience in a marketing role (at least 18 months) ideally across both B2C and B2B platforms
• Experience in writing press releases and building relationships with the press Experience in social media
• Experience in all aspects of campaign delivery including briefing, proofing and execution of all marketing materials
• Most importantly, a sparkling personality, bags of creative flair and a can do attitude
• Ideally, candidates will have experience in the field of leisure/tourism or events but this is not essential.

Rewards

Excellent working environment

Basic salary up to £23,000