Marketing Specialist - Marketing Specialist - This role is split into two areas, full mix marketing communications and channel marketing sales support. The first focus is to support global marketing communications activities and localise them for the UK. The second is to develop and implement channel marketing activities including lead generation and demand generation, and sales support.
The Role: Full mix marketing communications to drive lead generation and channel marketing activities. The types of marketing activities will include, email campaigns, segmenting the database using salesforce, organising and running events to drive thought leadership and support sales efforts across Europe. You will also support the channel by providing relevant tools and content to help generate more inbound leads and support product launches and sales incentives.
Additional responsibilities will include:
Lead Generation - to build the pipe and support the sales team
Content and Events - driving thought leadership and demand generation
Channel Marketing - Channel marketing and sales support
This Marketing Executive will need to have:
Lead Generation experience, including email campaign management