We're recruiting on behalf of one of the big brands in the consumer IoT space, who are looking to hire an MI & Analysis Manager into their growing data and insight team.
In this role you will be heavily engaging with business stakeholders across marketing and commercial teams, helping them with weekly trading insights. Understanding the performance of campaigns (i.e. did they drive more sales - looking at things like acquisition metrics as well as value uplift and margins), also analysis of the customer base too, considering the value of a customer to the company's IoT products vs their core product offerings too.
Your role will span a breadth of skills, with half looking at insight and measurement reporting, the other understanding the business' need for insight and what they're looking to achieve, and ensuring what the reports you're developing all make sense to people and meet their need for insight.
So you will need to be able to interrogate processes, notably in Salesforce. Looking at things like:
Taking the analysis findings, you will then be responsible for translating this into simple to understand visualisations and feeding these back into the business - effectively making the data tell stories which the business is able to get behind.
This is a rapidly developing company that's already an established brand in the IoT market. They've come a long way in just a couple of years and there's a healthy roadmap of further growth ahead. Right now, things like analysis tools are fairly basis - just Excel and SQL, with a Salesforce CRM. But you will be responsible for looking at what the future tools capabilities will look like as the need emerges, so expect the potential opportunity to bring in more sophisticated visualisation tools like Tableau or Qlikview to be available soon.
Role: MI & Analysis Manager - CRM/Marketing Data
Salary: £50,000 to £60,000
Benefits: ~10% bonus, pension, healthcare, life assurance and blue-chip benefits package
For further information please contact:
Managing Consultant - Blue Pelican Marketing