Fast paced environment working across multiple brands
Reporting into the Head of Marketing this role is seen as vital in ensuring the company remain at the forefront of their market and all brands receive the appropriate support when it comes to optimisation of the paid advertising spend. Key responsibilities will include:
Creation of new accounts as required on Google, Bing, Yahoo
Management of existing accounts to optimise for maximum ROI
Continually seek to identify opportunities to grow accounts through new ad groups, keywords, landing pages and creative ad copy
Analyse and report on results
Maintain up to date knowledge on new search features on Google, Bing, and Yahoo to remain ahead of the competition
You must possess a minimum of 2 years experience in a PPC role, and an excellent understanding of all aspects of PPC. You should be experienced using Webmaster tools and Google Analytics to a high level, and a strong proficiency in copywriting will be a distinct advantage.